Developing a brand identity

The word ‘branding’ has become more and more loosely applied, to the point where its true definition is generally misunderstood by small business owners.

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Listen to your customers

A growth strategy for your business may involve introducing a new product so that it attracts other customers. But what is it the market wants?

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Be first or be unique

We advise our clients that before they react to tough market conditions, they should review their business models and identify new opportunities in their field.

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