Spearhead Creative were approached by this newly established financial advisory business – which was born out of the closure of the well-known Whittaker Macnaught Group.
Already established as a reputable and successful Financial Advisor, Michael Rowland was clear in his brief to maintain his position within the Sunshine Coast market place using a variety of tools. This project utilised every discipline of our business, from website design to video production, stationery and brochure design to social media – and continues to this day with ongoing marketing support and other BTL activities.View the Rowland website
First we developed a new brand and logo as part of the identity.
After we finalised the brand identity, we introduced a look and feel to encapsulate the key offerings and thoughtfully developed culture that is Rowland Financial Advisory.
Graphic design and copywriting
Applying the new creative concept to reflect the brand’s positioning, we designed a multitude of supporting marketing communication materials to be utilised in various environments.
Video, audio and print production
Website and digital assets
We then rolled out a Drupal CMS website, as well as other digital assets for tactical purposes.