We believe that a brand is much more than just a logo or piece of design. While these are important, they are just the start of the process. At Spearhead, we create brands with a solid skeleton – a flexible framework that supports them but allows them to grow.
Whether the requirement is brand conception, brand repositioning or the more complex process of brand rescue, we have the know-how and in-house resources to make it happen.
Before embarking on any work, we prefer to look at the current status of the brand as a full review is an important precursor to delivering viable options for ongoing and sustainable communications.
For example, a brand may need to be rescued following bad publicity or to ensure that a new service or product offerings are not overlooked by a potential untapped audience. Even healthy businesses need a regular review of their brand performance to guarantee they are still reaching their ideal target markets.
We believe that a brand is much more than just a logo or piece of design. While important, these are just the start of the process – because a brand without brand values is like a structure without foundations.
By using effective, integrated strategies with both commercial and creative perspectives, we deliver the fundamental building blocks for long-term brand equity.