The development of effective Branding and Marketing Tools is akin to lighting a fire under the brand as these tools are a spark to help direct the development of all current and future sales messages, across online and offline media and all supporting collateral.
Our holistic approach to Branding doesn’t stop once the logo is created. The process may involve the review of the brand positioning statement – or tagline – along with countless other key tactical elements which will become your marketing arsenal. The elements become part of a comprehensive Brand Guidelines which are essential in maintaining synergy and consistency in all future marketing communications.
This creative approach not only defines what is said about a client’s product or service, but how it is portrayed to consumers and positioned in relation to its competitors. These tools help direct the development of all current and future sales messages, across online and offline media and all supporting collateral (ref. communication tools).
Pure branding requires the intricate interplay of the left and right brains – the ‘left brain’ taking pleasure in dealing with analytical things, like strategy and tactics and the ‘right brain’ preferring to connect to a project on an emotional level through things like appearance, design and aesthetics.
Without the combination of these two ways of thinking, the development of effective branding and marketing tools would be difficult.
Luckily, at Spearhead, we have an outstanding mix of ‘left and right brains’ that happily work together to deliver outstanding results and powerful creative work.