Just Skin went to market with a very different approach to treating skin cancer – and launched their first practice on the Sunshine Coast.
Spearhead Creative developed a range of assets for Just Skin including a new brand, a brand strategy and creative concepts.
Just Skin commissioned Spearhead Creative to create a friendly, approachable brand – that didn’t feel like the usual medical practice – that complemented the customer experience they hoped to deliver.
Creatively, the brand comes to life with bright colours and quirky visuals that help soften what is a very serious subject. Many executions feature a question and answer scenario where the answer is always “We know just the spot.” which alludes to both their expertise – and the new clinic.