The Tribe at Spearhead Creative take what they do very seriously and are always on the lookout for ways to ‘re-invent the wheel’ to offer better service to our clients. We also like to share our tribal wisdom and below you will find links to some of the articles we have written to help you understand complex Branding and Marketing questions.
Most people hear ‘branding’ and just think about a pretty logo – when a comprehensive Brand Strategy is actually a core part of any business plan. It needs a well-researched rationale and starts with knowing ‘who you are’ and ‘what your purpose is’.
Learn More
Over the years, one of the things that has baffled me most is that there are still people out there willing to risk their hard-earned cash by investing in ‘unproven’ franchise opportunities.
Learn More
The Remote Enterprise business module, particularly for a service-based business, is one alternative solution to increase business productivity and expand its human capital in an open market, provided other commercial tools are also in place.
Learn More
Avoid the business pitfalls of losing control and equity over your intellectual property through trademark protection.
Learn More
The word ‘branding’ has become more and more loosely applied, to the point where its true definition is generally misunderstood by small business owners.
Learn More
A growth strategy for your business may involve introducing a new product so that it attracts other customers. But what is it the market wants?
Learn More