Articles

The Tribe at Spearhead Creative take what they do very seriously and are always on the lookout for ways to ‘re-invent the wheel’ to offer better service to our clients. We also like to share our tribal wisdom and below you will find links to some of the articles we have written to help you understand complex Branding and Marketing questions.

 

Hitting your Target Market

Most people hear ‘branding’ and just think about a pretty logo – when a comprehensive Brand Strategy is actually a core part of any business plan. It needs a well-researched rationale and starts with knowing ‘who you are’ and ‘what your purpose is’.

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Effectiveness Vs Efficiency

The advertising legend and guru Bill Bernbach once said: “Advertising isn’t a science. It’s persuasion. And persuasion is an art.” And no one ever asked Picasso, Dali or Warhol how long they took to create a work.

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To rebrand or not rebrand?

Sometimes a re-brand is required in response to the market moving on, or changing direction, and a desire by the company to not be left behind.

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