The Tribe at Spearhead Creative take what they do very seriously and are always on the lookout for ways to ‘re-invent the wheel’ to offer better service to our clients. We also like to share our tribal wisdom and below you will find links to some of the articles we have written to help you understand complex Branding and Marketing questions.


Hitting your Target Market

Most people hear ‘branding’ and just think about a pretty logo – when a comprehensive Brand Strategy is actually a core part of any business plan. It needs a well-researched rationale and starts with knowing ‘who you are’ and ‘what your purpose is’.

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Developing a brand identity

The word ‘branding’ has become more and more loosely applied, to the point where its true definition is generally misunderstood by small business owners.

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Listen to your customers

A growth strategy for your business may involve introducing a new product so that it attracts other customers. But what is it the market wants?

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