Category: Branding

Hitting your Target Market

Most people hear ‘branding’ and just think about a pretty logo – when a comprehensive Brand Strategy is actually a core part of any business plan. It needs a well-researched rationale and starts with knowing ‘who you are’ and ‘what your purpose is’.

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Developing a brand identity

The word ‘branding’ has become more and more loosely applied, to the point where its true definition is generally misunderstood by small business owners.

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