Category: Branding

Hitting your Target Market

Most people hear ‘branding’ and just think about a pretty logo – when a comprehensive Brand Strategy is actually a core part of any business plan. It needs a well-researched rationale and starts with knowing ‘who you are’ and ‘what your purpose is’.

Learn More

Effectiveness Vs Efficiency

The advertising legend and guru Bill Bernbach once said: “Advertising isn’t a science. It’s persuasion. And persuasion is an art.” And no one ever asked Picasso, Dali or Warhol how long they took to create a work.

Learn More

To rebrand or not rebrand?

Sometimes a re-brand is required in response to the market moving on, or changing direction, and a desire by the company to not be left behind.

Learn More

Developing a brand identity

The word ‘branding’ has become more and more loosely applied, to the point where its true definition is generally misunderstood by small business owners.

Learn More