Most people hear ‘branding’ and just think about a pretty logo – when a comprehensive Brand Strategy is actually a core part of any business plan. It needs a well-researched rationale and starts with knowing ‘who you are’ and ‘what your purpose is’.
Don’t be the next franchising disaster story
Over the years, one of the things that has baffled me most is that there are still people out there willing to risk their hard-earned cash by investing in ‘unproven’ franchise opportunities.
Every business has at least one trademark
Avoid the business pitfalls of losing control and equity over your intellectual property through trademark protection.
Developing a brand identity
The word ‘branding’ has become more and more loosely applied, to the point where its true definition is generally misunderstood by small business owners.
The effect of business culture on branding
Marketing outputs, branding, management and staff work ethics, among many other factors, all contribute in a major way to the reflection of a business culture.