Category: Branding

Effectiveness Vs Efficiency

The advertising legend and guru Bill Bernbach once said: “Advertising isn’t a science. It’s persuasion. And persuasion is an art.” And no one ever asked Picasso, Dali or Warhol how long they took to create a work.

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To rebrand or not rebrand?

Sometimes a re-brand is required in response to the market moving on, or changing direction, and a desire by the company to not be left behind.

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Developing a brand identity

The word ‘branding’ has become more and more loosely applied, to the point where its true definition is generally misunderstood by small business owners.

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