Most people hear ‘branding’ and just think about a pretty logo – when a comprehensive Brand Strategy is actually a core part of any business plan. It needs a well-researched rationale and starts with knowing ‘who you are’ and ‘what your purpose is’.
Over the years, one of the things that has baffled me most is that there are still people out there willing to risk their hard-earned cash by investing in ‘unproven’ franchise opportunities.
The Remote Enterprise business module, particularly for a service-based business, is one alternative solution to increase business productivity and expand its human capital in an open market, provided other commercial tools are also in place.
The advertising legend and guru Bill Bernbach once said: “Advertising isn’t a science. It’s persuasion. And persuasion is an art.” And no one ever asked Picasso, Dali or Warhol how long they took to create a work.
Marketing outputs, branding, management and staff work ethics, among many other factors, all contribute in a major way to the reflection of a business culture.