Category: Communications

Hitting your Target Market

Most people hear ‘branding’ and just think about a pretty logo – when a comprehensive Brand Strategy is actually a core part of any business plan. It needs a well-researched rationale and starts with knowing ‘who you are’ and ‘what your purpose is’.

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Listen to your customers

A growth strategy for your business may involve introducing a new product so that it attracts other customers. But what is it the market wants?

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Be first or be unique

We advise our clients that before they react to tough market conditions, they should review their business models and identify new opportunities in their field.

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