Most people hear ‘branding’ and just think about a pretty logo – when a comprehensive Brand Strategy is actually a core part of any business plan. It needs a well-researched rationale and starts with knowing ‘who you are’ and ‘what your purpose is’.
Don’t be the next franchising disaster story
Over the years, one of the things that has baffled me most is that there are still people out there willing to risk their hard-earned cash by investing in ‘unproven’ franchise opportunities.
Is the Remote Enterprise structure the way forward for SMEs?
The Remote Enterprise business module, particularly for a service-based business, is one alternative solution to increase business productivity and expand its human capital in an open market, provided other commercial tools are also in place.
Developing a brand identity
The word ‘branding’ has become more and more loosely applied, to the point where its true definition is generally misunderstood by small business owners.